Adobe Create Now – Connect | Collaborate | Listen & Learn
As one of our agency’s core creative tools, Adobe Creative Cloud plays a vital role in how we produce standout collateral. That’s why staying on top of the latest and greatest features isn’t just useful but essential.
Like any software company, Adobe continuously rolls out new features and updates to make a designer, illustrator, photographer or content creator’s job that little bit quicker.
Not only are events like this great for a general software update but they create involvement into the community and an opportunity to connect with others on shared experiences. They give perspective to how other’s overcome similar challenges and reignite creative energy.
Generative AI That Feels Less Artificial
With the attention on Adobe Firefly and it’s evolving role in design to generate prompt-based visuals, Adobe is building a library of old commercial stock in order to produce outcomes that don’t look purely artificial.
Ensuring that what you make is yours and is safe for commercial use, they currently stay away from the internet’s library but have now begun to collect expired stock to be able to offer this new style to users. In parallel to this they are including a visual intensity feature that allows the designer to control how much AI influences the final design.
Whilst Adobe and designers are embracing AI’s potential it’s important to use it with restraint – only to enhance creative ideas rather than produce the core thinking behind them.
Creating Community Through Creativity
Upon arrival of this event each attendee received a colour-coded Adobe hat, the colour and text reflecting which creative group they were representing.
This simple offering gave an instant win for both attendees and the organiser; experiential marketing that initiates a talking point for the evening and for attendees to share on socials, as well as a visual representation for the organiser to analyse which community these events are most relevant to.
Personal Key Take Aways
From feature rollouts to human connection, Adobe Create Now offered a balance between inspiration and information. A reminder: in a constantly evolving digital landscape, staying engaged with your tools and your creative community is how you keep growing.
