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Vertical brand propositions, messaging and collateral for Maintel

Vertical brand propositions, messaging and collateral for Maintel_Conscient

Maintel Case Study

Maintel had a complex product portfolio covering a range of services including network transformation, cybersecurity, and cloud. They are present across a wide range of vertical markets and required targeted collaterals for each of them. There was an opportunity to present a more relevant proposition to each vertical market in order to improve their commercial success. It was not easy for new account managers and sales teams to articulate the propositions to their customers. Maintel had recently introduced three “pillars” to group their wide range of services into propositions: Digital Workplace, Secure Networking, and Customer Experience. They wanted to drive incremental sales by mapping their portfolio to the needs of verticals and the three pillars.

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“Conscient helped us reflect on the value that each of our core products and propositions gave to our target verticals and allowed us to communicate in a more coherent manner.”
Alex Shepherd
Alex ShepherdMaintel

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