Insights

Unifying Brand, Messaging and Service Propositions for CSTechnology

CSTechnology Case Study

CS Technology’s rapid organic growth presented a challenge. Their service propositions were not clearly defined, leading to mixed messages and variable quality of sales and marketing materials globally. Conscient were engaged to assist in clarifying the propositions, defining the four key service lines, creating brand uniformity worldwide, and applying these changes to a new website and marketing collateral. This allowed CST to improve their commercial success by increasing the impact of their marketing campaigns and allowing materials to be easily tailored for global consumption.

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